Our Approach

We use research and work with you to gain a thorough understanding of your market situation, your customers, your competitors, your cost and income implications and your strategic business issues. We monitor progress towards your KPIs ensuring marketing activity is controllable and measurable.

Our marketing approach is there to save you time and money achieving sustainable growth and increasing your profits.

Understanding the market situation involves analysing your business and market environment and includes PESTLE analysis. This assesses the political, economic, social, technological, legal and environmental factors impacting on your business.

Our customer assessment looks at segmentation, targeting and positioning. This builds the foundation to your competitive advantage and profit growth.

Understanding your competition involves identifying your main competitors, determining their main strengths and weaknesses and considering which ones to go against or avoid. It also requires an understanding of your business relative to you competitors and examines how you can get ahead of your competition or break into new markets.

Cost and Income Implications lie at the core of your business. We believe investments should generate a solid return. Whatever the size of your budget your marketing needs to be effective and achieve your objectives. We use our financial analytical experience to work with you finding out what is possible for you and your business and show you how you can plan your marketing to fit with your cash flow.

From these key four areas we can produce a long term marketing strategy (two to four years). This establishes what you will need to promote your business and get your message across to your target customers, and lays out your branding message and pricing/product strategies.

Our shorter term marketing plans show how you can act on your 3 to 5 year strategy and achieve your long term goals. Typically they are 6 to 12 months long. They include monthly budgets for your marketing activities together with target completion dates.

We monitor your results and assess effectiveness against Key Performance Indicators agreed with yourself in advance.

If you would like to speak with us please call xxx.